Digital Marketing
On this page, you will see various examples of digital marketing strategies that I’ve created for classes and other business opportunities. These projects are examples of mixed media campaigns, with a focus on social media.
Social for Good Campaign
This project was meant to represent something we were passionate about changing in the world. I chose antisemitism on college campuses because of my own personal experience and lack of awareness on campus and beyond.
Burton
I decided to do an extended campaign for Burton as a final project for my Advertising and Social Strategy class, where I explored the possibilities of user experience in stores and how that could create a community within the sport of snowboarding.
Krysalis
This project was a way for me to create a pitch that would actually be used by a brand. It is a full brand audit with suggestions for different types of content, but mostly focused on Instagram in order to launch their new brand and build a following.
